Most organisations' databases already contain spatial components that are not being utilised. GIS takes this information and connects it to a physical location somewhere on the surface of the earth. This can include information such as
- Customer street addresses
- Store locations and customer product registration information of sales data
- Locations of factories, distribution centres, and warehouses
- The address or grid coordinates of equipment such as telephone poles and electric transformers
- Routes for deliveries
These types of spatial data are already a part of many companies' data assets. Whether maintaining store revenues, equipment locations, customer data, or facilities information in a database management system (DBMS), information describing where things are located can be used to add insight and make better decisions.
Using a GIS can unlock this spatial data and give the vision and analysis needed to save time and money-and to make better decisions.


